Impacts of horizontal mergers on dual-channel supply chain

<p style='text-indent:20px;'>This paper investigates the impacts of horizontal mergers on a dual-channel supply chain given rapid development e-commerce. Three types are considered in consisting three firm types: suppliers, single-channel retailer, and retailer. A comparison with benchmark pre-merger scenario underscores each merger firms chain. First, where occur (i.e., at upstream or downstream tier) has an impact Second, synergy costs trigger domination effect. Third, degree consumer preference for channels affects due to which effect outweighs competitive Although dual prevail management, few studies pay attention this context. Unlike literature chains, we suggest that chains have unique features, channel plays important role such impacts.</p>